We use cookies to improve your experience, analyse traffic and show personalised content. Privacy Policy

Privacy Notice

(United States)

This Privacy Notice describes how Leewadee GmbH ("we", "us", or "our") collects, uses, shares, and protects personal information of U.S. residents who visit our website www.leewadee.com or interact with us through online marketplaces. It is intended to comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Utah Consumer Privacy Act (UCPA), and other applicable U.S. state privacy laws.

1. Business Contact

Leewadee GmbH

Nordstraße 43, 09113 Chemnitz, Germany

Email: customer-service@leewadee.com

2. Categories of Personal Information Collected

In the preceding 12 months, we may have collected the following categories of personal information:

  • Identifiers: name, billing and shipping address, email address, order ID, IP address
  • Commercial information: products purchased, order history, transaction amounts
  • Internet or other electronic network activity: browsing history, search history, interaction with our website and advertisements
  • Geolocation data: approximate location based on IP address
  • Inferences: preferences derived from the above information

3. Sources of Personal Information

We collect personal information from:

  • You, when you purchase products, contact us, or interact with our website
  • Online marketplaces (Amazon, eBay, Walmart, Wayfair, TikTok Shop, etc.) that transmit order details to us
  • Analytics and advertising partners (Google, Meta, Pinterest)
  • Automatically, through cookies and similar technologies

4. Purposes of Collection and Use

We use personal information for the following business purposes:

  • Processing and fulfilling orders via marketplaces (via Amazon FBA)
  • Invoicing and tax compliance (including via Amainvoice)
  • Customer support
  • Website operation, security, and fraud prevention
  • Analytics and marketing (with consent)
  • Compliance with legal obligations

5. Categories of Third Parties with Whom We Share Personal Information

  • Fulfillment providers: Amazon EU S.à r.l. (FBA)
  • Invoicing/accounting providers: amaZervice GmbH (Amainvoice), DATEV eG, external tax advisor
  • Hosting provider: Hetzner Online GmbH
  • Analytics providers: Google Ireland Limited (Google Analytics 4)
  • Advertising/Marketing providers: Meta Platforms Ireland Limited, Google Ireland Limited, Pinterest Europe Ltd.
  • Marketplaces: Amazon, eBay, Kaufland, Otto, Allegro, Temu, Wayfair, Walmart, TikTok Shop

6. Sale or Sharing of Personal Information

Under the CCPA/CPRA, the term "sale" is broadly defined and includes the disclosure of personal information for cross-context behavioral advertising (referred to as "sharing").

We may disclose certain identifiers and internet activity information to advertising partners (e.g. Meta, Google, Pinterest) for the purpose of cross-context behavioral advertising. This disclosure takes place only to the extent you have enabled these services via our consent management tool. Such disclosure may constitute a "sale" or "share" under applicable law.

We do not knowingly sell or share personal information of consumers under 16 years of age.

7. Your Rights under U.S. State Privacy Laws

Depending on your state of residence, you may have the following rights:

  • Right to know / access the personal information we have collected about you
  • Right to correct inaccurate personal information
  • Right to delete personal information
  • Right to data portability
  • Right to opt out of the sale or sharing of your personal information
  • Right to opt out of targeted advertising
  • Right to opt out of profiling that produces legal or similarly significant effects
  • Right to limit the use of sensitive personal information
  • Right to non-discrimination for exercising these rights

To exercise your rights, please contact us at customer-service@leewadee.com. We may verify your identity before fulfilling your request.

8. Global Privacy Control (GPC)

We honor opt-out preference signals, including the Global Privacy Control (GPC), as valid requests to opt out of the sale/sharing of personal information for residents of states where this is required (including California, Colorado, Connecticut). When we detect a GPC signal from your browser, we will treat it as an opt-out request.

9. Cookies and Consent Management

Our website uses cookies and similar technologies. We use an in-house developed consent management solution. When you first visit our website, a banner is displayed that allows you to grant or refuse consent for individual categories of cookies (analytics, advertising, functional). Consents are logged and can be withdrawn at any time via a settings option in the footer of our website.

Categories include:

  • Strictly necessary cookies (always active)
  • Analytics cookies (Google Analytics 4)
  • Advertising cookies (Meta Pixel with Advanced Data Matching, Google Ads Conversion Tracking, Pinterest Tag)
  • Social media plugins (Facebook/Instagram/Pinterest - 2-click solution)

10. Retention

We retain personal information for as long as necessary to fulfill the purposes set out in this notice, or as required by law (including German tax law, which requires retention for 6 to 10 years).

11. International Transfers

As our operations are based in Germany, personal information of U.S. residents is transferred to and stored in the European Union. Personal information may additionally be transferred to and processed in other countries where our service providers operate. We implement appropriate safeguards, including contractual terms.

12. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. Our website uses SSL/TLS encryption.

13. Children's Privacy

Our website is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete the information.

14. Changes to this Privacy Notice

We reserve the right to update this Privacy Notice. The current version on our website applies. The effective date is shown below.

15. Contact

For questions about this Privacy Notice or to exercise your rights, please contact:

Leewadee GmbH, customer-service@leewadee.com

Last updated: 4/24/2026